What is transparency? We believe this encompasses a wide range of ideals, most of which centre around the idea that a business should appear forthright and honest with it’s clients. Our goal for 2010 was to improve upon our already high standards for transparency. This update today is to touch on a few of the things we’re working on over the coming weeks which we believe help take us a step further in our pursuit of open communication, education and understanding.
- Details from the law labels on many of our products will be added to the product pages on our website. This process was actually started last year and April 2010 will see a big push to finish this project.
- Details on the natural content of the various foam products we offer will be clearer. Most products are already very clear on this; the goal is to review everything and make improvements where they are needed.
- Hand-in-hand with the two items above, we’re ensuring our in-store product specification sheets (which are available to all visitors) reflect the same information as the online store.
- We are discussing the transparency of the brands we currently work with. We feel that just like you, we need to have a better understanding of who we buy from, too.
- We are reviewing a number of our policies to ensure they are clear and easy to understand. Any changes to these policies will be updated here in our blog.
A big part of our push for transparency includes working with suppliers or individual products where we’re able to accurately demonstrate to you, our customer, what exactly is inside of the product. Here are some great examples of where we’re already doing this. Our hopes are that more suppliers see the benefit of transparency and consider similar ideas.
- luxeport has a little zipper on the side of every duvet and pillow they make. This allows for you to open the cover and actually verify that the content is 100% pure silk.
- Natura uses zippers on most of their natural latex beds. This allows for you to unzip the mattress and actually view the insides of the bed, ensuring you are receiving what the salesperson claims.
- Green Sleep’s Vimala sleep system is fully zippered and customizable, so viewing the ingredients here is very easy. Green Sleep’s coil beds have a miniature cut-out showing the exact content.
- Certifications and documentation. It’s one thing to claim a product is organic or natural. It’s entirely another to actually provide third party proof. In our store, you’ll find a binder which contains such proof. Do not be afraid to ask for this information wherever you visit. Making a claim about the purity of a product is something that should not be done lightly.
When shopping for a new sleep-related product, do not be afraid to ask lot’s of questions (a great salesperson loves questions!!). Your salesperson should be able to answer your questions, and if not, they shouldn’t be embarrassed by this. Instead, they should point you in the direction of someone who can provide the answers you seek. If the answers they are giving you do not make sense, ask them to elaborate or move onto the next store for a second opinion. Do not be afraid to look at the law tag on the product. Does it say polyester? Polyurethane? Reclaimed fibres? It’s okay if it does, but not if the salesperson is claiming the product is either organic or “all-natural.”
The Mattress & Sleep Company is constantly improving our understanding of sleep and the products which aide sleep. It is a never ending process and we plan to keep learning for a long time to come. We feel transparency is a key to this learning process, both for ourselves, and for those of you who place your trust in us to help improve your quality of sleep.
Are there other ways we might help become more transparent? We invite you to contact us or post a comment here.